Thinking of “growth”, most people imagine an automatically running process like a growing plant. Once the right foundation has been laid and the conditions are right, growth is kicking off. But this is only true regarding nature. Corporate growth, in contrast, can and must be actively triggered if the right levers are pulled. It can be trained and established. So what does corporate growth really depend on?
Market environment does not determine your corporate success
Of course, there are many cases of companies struggling in difficult market conditions. However, there are also plenty of successful companies in industries that are currently undergoing massive transformations. And there are surprisingly unsuccessful companies in industries that are actually doing well. And these are not just isolated cases, as shown by a current Horváth analysis of the corporate development of more than 4,000 companies worldwide. Our survey of 160 international top managers confirms this too: The majority of managers sees (very) high growth potential both in the core business and in new business areas - across industries and countries (70 to 75 percent in each case).