Dr. Marcus Demmelmair
Johannes Kiekhöfer
Requirements are constantly changing when it comes to sales, service, marketing and pricing, and companies are faced with the task of expanding excellence and effectiveness in these areas. Digitalization is giving rise to new opportunities to present customers with offerings that go beyond the product. Pricing excellence is a key success factor in traditional business and for digital offerings, and interaction with customers is becoming increasingly complex, multifaceted and demanding. These are some of the areas in which you can modernize, digitalize and professionalize your existing strategies, processes, structures and systems. Your company's potential is immense, with average increases in efficiency of 20 to 30 percent within reach. Our consultants will show you how to grow your profitability by 2 to 8 percentage points over a period of just 12 to 24 months.
Transformation processes
Comprehensively optimizing sales, service, marketing & pricing
Selective performance improvement is often no longer sufficient. If you are considering a transformation in the areas of sales, service, marketing or pricing, we will support your company from strategy to implementation. We offer comprehensive transformation programs to help you achieve your goals in a structured and secure manner. If good concepts can be anchored in management processes, operations and IT systems, they will have an impact. We are happy to support you in all tasks relating to performance enhancement and transformation in the areas of sales, service, marketing and pricing.
Data-driven sales and AI-based pricing
Making quantum leaps with digital sales
Whether multi-channel or omnichannel, digital sales and remote service are highly topical concepts for many industries and offer high potential when it comes to sales, service and marketing. In the future, companies will be collecting more data at different touchpoints, which will open up new disciplines such as data-driven sales and AI-based pricing. Algorithms can answer questions such as how great the cross-selling potential is with your customers and which products are particularly suitable for which customers. This will enable your sales team to specifically address customers who are highly likely to buy. The AI discount recommender also determines the optimal discount for a customer transaction for which the customer is taking advantage of a deal – with a hit probability of up to 95 percent. These innovative approaches will enable you to generate an additional profit contribution of between 2 and 5 percentage points.
Your Contact
Global
Austria
Christoph Kopp
Germany
Dr. Marcus Demmelmair
Johannes Kiekhöfer
Hungary
Bálint Palotai
Romania
Maria Boldor
Saudi Arabia
Saad Hamam
Switzerland
Kilian Lars Fleisch
United Arab Emirates
Patrick Braunschweig
USA
René Linsner
Senior Advisor Network
Benefit from the many years of experience of outstanding senior managers!
Our consultants are highly experienced in the successful design and implementation of all types of customer projects. From time to time, however, it may be useful to involve managers with extensive practical experience in a project. In these cases, you can rely on our senior advisor network in the areas of sales, service, marketing & pricing.
Dr. Carsten Voigtländer
Peter Wolf
Kim Roether
Johann Lukas
Stefan Hanne
In developing our sales strategy, Horváth not only impressed us with their in-depth expertise, but also with their excellent communication and the strong and effective involvement of the entire organization.
