Nearly all companies are currently working on becoming more sustainable. However, the ongoing crisis is making it difficult for many to achieve their ambitious goals. In our interview, Christine Steger, CEO of cosmetics manufacturer MANN & SCHRÖDER COSMETICS, explains how the family-owned company is nevertheless taking a big leap forward in this area – and what really matters.
Given its highly resource-intensive nature, the manufacturing industry has a major responsibility for the environment – but also enormous leverage in terms of making production processes more sustainable. Which areas harbor the most potential?
STEGER We can make the biggest difference in terms of our own products by choosing organic raw materials and sustainable packaging. Through extensive collaboration with experts, universities and colleges, we have been able to identify which raw materials and packaging materials are the main drivers of our emissions. We can now improve or replace these in a targeted manner to ensure that the end product is as sustainable as possible. In production, we are also doing everything we can to save water and energy, but as a manufacturing company, there are certain limits to what we can do.
To what extent do you think it will be possible to make a big leap forward toward reaching your sustainability goals in the current year, despite the ongoing crises?
STEGER We have firmly anchored sustainability in our strategy, so we are continuously pursuing our goals in this area. Of course, the current crisis has not made things any easier and has slowed down many projects due to supply bottlenecks for raw materials and packaging. Nevertheless, we have been able to implement many changes in the last three crisis-ridden years, including the production of solid cosmetics and the development of our own packaging sources using recyclate from the yellow recycling sacks. And we will continue in the same vein this year, by implementing our sustainability projects step by step.
Sustainability is often associated with high costs and/or reduced profits. Especially given the recent price increases for raw materials and energy, this limits the scope for action. What's your view of this apparent conflict?
STEGER On the one hand, we are driven by our conviction that we are doing something important for our planet and are therefore also prepared to bear higher costs. Not least because, as a company, we have a major responsibility to the environment and to people, and we are looking further ahead than just short-term profits – even though we must, of course, operate on an economically viable basis. However, an often overlooked fact is that sustainability can also save money – for example, by analyzing the entire value chain and identifying where we can make additional savings with regard to water, waste and energy.
Many companies are driven by regulatory requirements when it comes to sustainability considerations and therefore fail to maximize their capabilities – or to fully exploit their potential – in this area. What, in your view, are the reasons for this?
STEGER As far as packaging materials are concerned, as a cosmetics manufacturer we are oriented towards the food-safe standards, and for a long time it was hard to find recycled packaging of sufficient quality. For this reason – and because we recognized its importance – we established our own team of experts, sought out strong research partners and developed our own material sources. Many companies simply don’t have the time or the resources to do this.
Where does your company focus with regard to sustainability? What are your goals and systems for ensuring social and environmental quality standards within your supply chain?
STEGER We are guided by the 17 Sustainable Development Goals (UN) and have defined the key targets for our company and anchored them in our strategy. In addition, as a member of the "Forum Rezyklat" we are helping to drive sustainable packaging solutions. We have also joined the Science Based Targets initiative to help achieve the "1.5 degree" target.
How do you ensure that sustainability is driven holistically across all areas of your company?
STEGER We have regular interdepartmental meetings on sustainability and our own initiatives, including in the areas of raw materials, packaging, water, energy and waste. Experts from the various departments exchange information at these meetings. Each of these individuals is responsible for implementing the sustainability goals that are firmly anchored in our strategy in his/her area.
What are the biggest lessons learned? What advice can you give to other managers who are also concerned with sustainability?
STEGER Make a start, do what you can, pursue your goals with conviction! That's how we've handled it since day one, and we've always involved our employees and made them aware of the issues. In our internal communications, we provide regular updates on where we currently stand and what we have already achieved. This is important to keep everyone on board and keep the projects moving forward.
About Christine Steger:
Christine Steger joined MANN & SCHRÖDER COSMETICS in 2012 as Head of Marketing & Category Management. In 2013, she took over the management of the family business alongside her father Hans Schröder, a position she has held alone since his death in 2015. Ms. Steger graduated in business administration from the University of Mannheim and subsequently held various positions in marketing/sales, including at Reckitt Benckiser. As CEO at MANN & SCHRÖDER COSMETICS, she is currently responsible for marketing, sales, development and human resources.