Horváth directions MAGAZINE FOR PIONEERINGCORPORATE PERFORMANCE MANAGEMENTAND PERFORMANCE OPTIMIZATION 01 / 2017 Focus:Digitization of Sales Editorial by Dr. Michael Kieninger
Digital Customer Experience Management New worlds in customer understanding Omni Channel Management Customer journey without obstacles
Interview with Dr. Gerlinde Leichtfried-Dehn, AIDA Cruises „Cruise passengers' customer journey“ Interview with Werner Stegmüller, KSB „Demystification of Big Data“ Digital Sales Forecast Digital revolution in sales Growth in the digital ecosystem From relationship banks to retailers Study Digitization reality check Interview with Dr. Markus Spitz, Thüga Energie "Digitally breaking new ground"
Interview with Dr. Gerlinde Leichtfried-Dehn, AIDA Cruises „Cruise passengers' customer journey“ Interview with Werner Stegmüller, KSB „Demystification of Big Data“
Study Digitization reality check Interview with Dr. Markus Spitz, Thüga Energie "Digitally breaking new ground"
Guest commentary Prof. Dr. Andreas Moring, BiTS Digital sales supervisors Quantitative Demand Management Rediscovering the customer