Automation Insights

Resilience at any price? Why automation companies should take a holistic view of their supply chains

Companies in the automation industry are facing new challenges. Trade conflicts and tariffs, the consequences of climate change and armed conflicts – to name just a few examples – can cause supply chains to falter. As a result, companies can soon find themselves faced with challenges in accurately planning and utilizing their production capacities and ensuring on-time deliveries. Resilience within the supply chain can mitigate risks and make companies more resistant to unforeseen events. However, automation companies should not ignore other aspects.

Pressure on global supply chains due to external influences

  • Shortage of raw materials: Copper is in particularly short supply due to increased demand and production cuts, e.g. in Chile. 

  • Volatile prices: Price increases and uncertain procurement markets are making purchasing management more difficult and necessitating more capital for warehousing. 

  • Unforeseen events: The COVID-19 pandemic caused production adjustments and a reduction in transport capacity. Incidents such as the Suez Canal blockade and attacks on trade routes exposed the fragility of supply chains. 

  • International politics: Political influences such as the US Inflation Reduction Act, the war in Ukraine, and changes to trade agreements and tariffs are having a significant impact on supply chains. 

The cost of added resilience must be balanced with delivery reliability and customer satisfaction – automation companies must find the right balance between resilience and maximum supply chain efficiency!

Strategic hypothesis

Supply chain resilience and the trade-offs

In view of the many challenges, companies in the automation industry are attempting to streamline their supply chains, position themselves more regionally, and reduce their dependency on individual players within their supply chains. Here are some examples where this has been successfully implemented: 

In the region for the region – the trend towards regionality 

To ensure stable and adaptable supply chains even during crises, companies are increasingly moving towards regionalization. This involves relocating production or services closer to suppliers or customers. By regionalizing, companies can position themselves to be less reliant on international changes and trade route disruptions.  

ABB: ABB has invested 170 million US dollars in the USA in order to be closer to its customers. This investment in regional facilities will not only increase supply chain security for ABB's customers but has also enabled the company to reduce delivery times by up to 50%. ABB now generates 85 percent of its sales in the USA through products that are manufactured locally, thus supporting the trend towards regionalization. 

Festo: In line with its "Local for Local" strategy, Festo is ramping up regional production. For example, a new plant in India was built to secure supply chains and meet the needs of the entire Asian market. Similarly, the European market will be supplied locally via a production site in Turkey and a newly built logistics center in Saarland. Key decision drivers for Festo included optimizing customer service with faster delivery times and high product availability, as well as boosting resilience and cutting emissions. 

While regionalization has the advantage that transport routes between production sites and specific customers or raw material producers become shorter, the transport routes to other locations may become longer and therefore more expensive. In addition, the regionalization of production facilities often requires large investments and can lead to capital being tied up in the long term. This poses an increased risk, particularly in countries characterized by political instability. In addition, regionalization necessitates the recruitment and training – or development – of new skilled workers. The decisive factor for the choice of location is therefore not only proximity to the relevant sales markets, but also cost-effective access to the necessary resources and expertise, as well as political stability. 

Supplier diversification – but only after weighing up all factors 

Dependence on individual suppliers can exacerbate supply bottlenecks.  

Diversifying the supply chain is often a key priority for companies. Despite the many advantages this can bring, the effort and challenges involved should not be underestimated. Switching to "multi-sourcing" also entails additional costs for the analysis, integration, and quality control of new suppliers. The list of obstacles is long and requires a thorough cost-benefit analysis when determining the right level of diversification for a company’s supply chain. Nevertheless, it is clear that diversifying the supply chain offers many advantages. For instance, Emerson’s 2023 annual report described the company's attempts to actively establish various sourcing options for critical components and raw materials to avoid reliance on individual suppliers. 

In the short term, increasing stock levels can also enhance resilience. However, since this also involves additional costs, a long-term strategy should be developed in parallel. In this way, the optimal balance between resilience and cost efficiency can be found in order to optimally prepare for the future. 

The key questions for the supply chain

To review and improve the resilience of their own supply chain, companies should ask themselves the following questions: 

  • Which components and resources create the greatest dependencies? 
  • How quickly can alternative procurement sources be accessed? 
  • What are the costs associated with improving resilience? 
  • How can resilience improvements be tracked? 

Supply chains – a constant balancing act

To be well positioned for the future, companies in the automation industry must develop resilience in their supply chain, but not at any price. Often, competing factors must be balanced, and optimizing the supply chain calls for a thorough analysis of the initial conditions and possible strategies. Building a resilient and cost-efficient supply chain therefore requires a holistic approach in which the relevant influencing factors are systematically identified and evaluated to determine the appropriate actions. 

Kittelberger, D. / Knebel, S.