How do car owners perceive the future of e-mobility? The Horváth Automotive Customers & Markets Study Winter 2025 delves into current purchase intentions for electric cars and general perspectives on future mobility. The study surveyed car owners with short- to mid-term purchase plans in eleven countries. Over 60 percent of respondents in Europe and Germany who plan to buy a new car in the next two to three years are seriously considering a battery electric vehicle (BEV). This marks a significant increase from the previous year. Additionally, the proportion of those who categorically rule out purchasing a BEV has notably decreased.

You can find more detailed country-specific results in the study. For this representative survey, we interviewed nearly 3,000 car owners across eleven European countries, as well as in China and the USA, including around 500 in Germany. The survey was conducted in December 2024.