White Paper
Customer analytics for insurance companies
Using behavioral economics and artificial intelligence to profitably manage customer decisions
The insurance markets especially in developed countries are not only quite mature but also highly saturated. With that in mind, the question arises of how to generate profitable growth in this environment.
Insurance companies can remain successful in the long term by using customer analytics. This white paper will highlight AI as a driving factor in this context as well as illustrate the need to use behavioral economics to better understand customer perspectives. Specific use cases along the value chain will show that customer analytics can be used in a variety of ways and will be indispensable in the future.
